Question 1

Who runs the work?

Accepted Answer

A senior strategist leads every engagement and stays on the account. We keep the number of active clients small so that stays true.

Question 2

Do you work on retainer or project basis?

Accepted Answer

Both. Paid media and search work usually run as monthly retainers; audits, creative strategy sprints and technical fixes can be scoped as one-off projects.

Question 3

Can you work with our in-house team?

Accepted Answer

Yes. Several clients keep production, marketplace operations or development in-house and use us for strategy, media buying and measurement.

Question 4

How quickly will you reply?

Accepted Answer

Within two working days. If you have not heard back in three, assume something went wrong and send the message again.

Question 5

Is there a minimum engagement?

Accepted Answer

Paid media and search retainers usually run for a minimum of three months, because that is the shortest period in which a test cycle can produce a readable result.

Question 6

Do you work with brands outside India?

Accepted Answer

Selectively. Our focus is Indian D2C, because platform behaviour, pricing and creative norms are specific to the market.

Question 7

Can we start with just one service?

Accepted Answer

Yes. Most clients start with one channel, usually Meta Ads or Google Ads, and add creative or search work once the basics are working.

Question 8

How long before we see results?

Accepted Answer

Paid media changes usually show directional signal in four to six weeks. Search and AI visibility work is slower, typically two to four months before the trend is readable.

Question 9

Do you produce the creative as well?

Accepted Answer

We build the strategy, briefs, scripts and iteration system. Production can be handled by your team, by creators we coordinate, or through a production partner we scope with you.

Question 10

What ROAS should we expect?

Accepted Answer

It depends on your margin, AOV and category. A brand with 65 percent gross margin can run a lower ROAS than one at 30 percent. We set the target from your unit economics in month one, not from an industry average.

Question 11

Do you need access to our ad account?

Accepted Answer

Yes, partner access to the ad account and read access to analytics. You keep ownership of everything.

Question 12

How much creative do you need per month?

Accepted Answer

Most accounts need eight to fifteen new concepts a month to keep fatigue away, depending on spend. We brief them; production is scoped separately.

Question 13

Is Meta still worth it in 2026?

Accepted Answer

For most Indian D2C categories, yes, but it works differently. Broad targeting, strong creative volume and clean conversion data matter more than manual audience stacking.

Question 14

What happens if results are not working?

Accepted Answer

We say so early, with the evidence. If the plan is not working after two full test cycles, we either change the approach or tell you we are not the right fit.

Question 15

Is Performance Max worth using?

Accepted Answer

It can be, but only with strong feed data, clean conversion values and proper brand exclusions. Without those, it takes credit for traffic you already had.

Question 16

Should we bid on our own brand name?

Accepted Answer

Usually yes, defensively and at a controlled budget, but it should be reported separately so it does not flatter overall ROAS.

Question 17

Do you handle Google Merchant Center?

Accepted Answer

Yes. Feed setup, diagnostics, disapprovals and attribute improvements are part of Shopping work.

Question 18

How is this different from Meta Ads?

Accepted Answer

Meta creates demand by interrupting attention; Google captures demand that already exists. Most D2C brands need both, but the creative and measurement logic differ.

Question 19

Do you shoot the content yourselves?

Accepted Answer

We direct and brief. Shooting is done by creators, your in-house team, or a production partner, depending on budget and volume.

Question 20

How many creatives should we test per month?

Accepted Answer

Eight to fifteen new concepts is a realistic range for most D2C accounts. Fewer than five rarely produces a readable signal.

Question 21

Do we own the UGC footage?

Accepted Answer

That is negotiated in the creator agreement. We make sure usage rights and paid amplification rights are explicit before anything goes live.

Question 22

Can you work with our existing creative team?

Accepted Answer

Yes. Many clients keep production in-house and use us for strategy, briefs and testing design.

Question 23

What is the difference between SEO, AEO and GEO?

Accepted Answer

SEO makes a page crawlable, indexed and relevant. AEO makes it easy to extract a direct answer. GEO makes the brand and its facts quotable across the wider web, which is what AI assistants synthesise from.

Question 24

Does FAQ schema still help?

Accepted Answer

It helps when the FAQs are visible on the page and answer real objections. Schema confirms visible content; it cannot rescue a page that says nothing useful.

Question 25

How do we know if AI engines mention us?

Accepted Answer

We run a fixed set of buyer prompts across the major assistants every month and record whether you are named, which domains are cited and how you are described. That share-of-mentions number is the leading indicator.

Question 26

Should we worry about AI crawlers reading our site?

Accepted Answer

Yes, if your content only appears after JavaScript runs. Many crawlers do not execute scripts reliably, so server-rendered HTML is the safer default.

Question 27

Can you work with our developer?

Accepted Answer

Yes. We write implementation notes with exact changes so your team can ship them, or we work directly in the codebase if you prefer.

Question 28

Can we see client results privately?

Accepted Answer

Where a client has agreed, we can walk through anonymised account performance on a call. We do not share screenshots or names without permission.

Question 29

Will you publish our results?

Accepted Answer

Only with written approval, and only with the measurement method and timeframe stated alongside the numbers.

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