Performance marketing
Full-funnel paid strategy across Meta and Google, campaign structure, creative testing, funnel analysis and monthly optimisation. The core acquisition engagement.
DetailsServices / What we do
Six services.
One system.
Sugary Citrus runs connected growth work for Indian D2C brands across fashion, beauty, skincare and lifestyle. That means paid media on Meta and Google, the creative system that feeds it, and the search and AI visibility that keeps demand arriving after the ads stop. Each service below is scoped as a standalone engagement or as part of a combined retainer.
Book a scoping callWho this is for
Best fit: D2C brands doing roughly Rs 1 crore to Rs 50 crore a year that already sell online and want to spend on paid media more deliberately. Founders who want a clear plan and honest reporting rather than a dashboard full of vanity metrics.
Not a fit: brands looking for guaranteed ROAS, follower growth as a metric, or an agency that will run ads without touching creative or measurement.
What the six services are
Meta Ads
Campaign planning, audience and creative testing, retargeting and performance reviews for Instagram and Facebook.
DetailsGoogle Ads
Search intent mapping, Shopping and Performance Max structure, conversion measurement and optimisation.
DetailsSEO, AEO and GEO
Technical foundations, answer-first content, entity clarity and visibility across search engines and AI assistants.
DetailsCreative strategy
Customer research, messaging angles, creative briefs and a repeatable ad iteration system.
DetailsUGC marketing
Creator-led content planning, concepts, scripts and production direction for product storytelling.
DetailsHow an engagement runs
Month one is diagnosis: account and analytics audit, offer and funnel review, and a written plan with priorities. From month two the work becomes a monthly loop of building, testing and reporting. Every month you get a written readout of what changed, what it cost and what we are testing next, plus a call to talk through it.
We keep the number of active engagements small on purpose. If we cannot give your account senior attention, we say so instead of taking the work.
What it costs
Retainers are quoted after a scoping call, because scope depends on ad spend, number of channels, catalogue size and how much creative support you need. As context, most Indian D2C brands run a monthly fee in the range of Rs 40,000 to Rs 1,50,000 for a single-channel engagement, and more when creative production and search work are included. Ad spend is separate and paid directly to the platforms.
What we will not promise
We do not guarantee ROAS, rankings, traffic volumes or AI citations. Anyone who does is guessing. We commit to a clear plan, disciplined testing, honest measurement and a written record of what happened.
Frequently asked questions
Do you work with brands outside India?
We focus on Indian D2C brands because the platform behaviour, pricing and creative norms are specific. We take on other markets selectively when the fit is strong.
Can we start with just one service?
Yes. Most clients start with one channel, usually Meta Ads or Google Ads, and add creative or search work once the basics are working.
How long before we see results?
Paid media changes usually show directional signal in four to six weeks. Search and AI visibility work is slower, typically two to four months before the trend is readable.
Do you produce the creative as well?
We build the strategy, briefs, scripts and iteration system. Production can be handled by your team, by creators we coordinate, or through a production partner we scope with you.
Related work
Sugary Citrus works with a small number of D2C brands at a time. If the fit is not right, we will say so and point you somewhere better.